of visitors engaged with interactive content


of visitors landed on product pages

AJ Produkter is a leading Swedish brand in the retail office equipment market.

AJ Produkter was founded by Anders Johansson in 1975, the company started in his parents basement in Hyltebruk, Sweden.

Since then the company has grown and is now represented in 19 countries, selling 15 000 products, with more than 20 subsidiaries, 3 factories and more than 1 100 employees.

The challenge

Like many eCommerce brands, AJ produkter do not have physical stores to sell their products, so the digital shopping experience is vital for sales.

With 15 000 products to sell online, trying to show the right product, to the right customer at the right time is an extremely difficult task.

On top of that, a large portion of the products AJ Produkter sells come in many different sizes and combinations to create unique solutions for their customers.

Selling unique, complex products without physical showrooms is not easy.

To help improve conversions, AJ Produkters marketing team are continually creating inspirational product content and guides to educate their customers whilst shopping online. The first step to a better digital shopping experience.

Henrik Fahlén

“Finally, our marketing content is now shoppable

Henrik Fahlén

UX Lead @ AJ Produkter

The Solution

The Qiwio team helped AJ Produkters marketing team turn their inspirational product guides, into interactive 'shoppable' content.

Right inside of the product content in AJ Produkter's guides, hotspots were added. Some hotspots included product information and linked to the product pages for smoother navigation. Other hotspots were information hotspots, when clicked, gave extra tips to the customer about certain products. Giving the customer the right product information at the right time during their buying journey.

All of the product information is connected to AJ Produkters PIM solution, which allows their marketing team to dynamically sync their product information to their Qiwio account. Which allows them to create 'shoppable' content very fast.

Finally, using Qiwio's geolocation and automatic translation feature, all product information was seamlessly translated into the correct language for all 14 markets they operate in. Meaning, no need to duplicate content, every piece of interactive content, worked for all of their markets seamlessly.

Henrik Fahlén

“Qiwio has really helped us create a smoother digital shopping experience for our customers and allows us to stay ahead of our competitors!”

Henrik Fahlén

UX Lead @ AJ Produkter

The Results

This project resulted in a more interactive and engaging shopping experience for AJ Produkters customers when they were exploring their product guides.

Now, their customers can learn about their products in a more interactive way, whilst also being able to buy the correct product within 2 clicks from the product guides.

The outcome was 70% of their website visitors engaged with the interactive 'shoppable' content with 42% of their website visitors clicked on product hotspots within the 'shoppable' content and landed on product pages.

This data proves that the interactive shopping experience Qiwio has helped AJ Produkter create is more engaging and allows their customers to explore, find and purchase the right products, much faster.

Don't just take our word for it

Ready to try Qiwio?

Talk to us

What a great idea! As a massive fan of “Choose your own adventure books” and visual novels, this appeals to me on so many levels. The devs have put a lot of thought into this app and it really shows.


This tool is amazing if you plan to create interactive videos or for any type of video content related business. Looking forward to using this tool in our business on a daily basis.


Qiwio is exactly what we were looking for! They have a fast loading and lightweight video player that doesn’t have a significant impact on our web core vitals. with Qiwio – performance was surprisingly refreshing!

Digital Shift

I have had some experience with other similar tools, but none of them had such a simple and logical user interface with incredible options as seen with Qiwio. The possibilities are endless!

Mary Zee

Once you have your content and marketing in place, Qiwio allows your customers to feel like they are in control. When every step of the sales journey becomes voluntary, sales are guaranteed to follow.


I’ve only been using Qiwio for a couple of days, but I’m already in love with it! I was able to create and post a video within 2 hours and the rate of interaction is already three times what I would normally expect.


Qiwio helps with better engagement and conversions for our video marketing efforts. The platform is simple and intuitive to use. And I love when founders pay serious attention to the design aspect of the product.

John K Qauntm

Qiwio is a brilliant interactive video solution. All the important features you need to create interactive video, without being over-complicated. And best of all: it also works smoothly for users in mainland China! Brilliant!

Shi Di Wen